PHILOSOPHY AND VALUES

Responsible beauty, daily well-being

OUR MISSION

Rica's commitment

Our philosophy is based on "Responsible Beauty." We are committed to making every stage of production sustainable by selecting only strictly controlled natural and organic raw materials. We are a 100% cruelty-free company and operate with full respect for the local area, aiming to create transparent cosmetic formulas that enhance beauty without ever harming people or the environment.

Mediterranean Beauty

Authentic. Generous. True. We believe in the beauty that comes from being yourself. From the heart of the Mediterranean, an energy is born that unites different cultures, origins, and colors. Beauty here is not a convention: it is a lifestyle, an experience that envelops you.

SUSTAINABILITY

From Nature, with commitment and innovation

Since the processing of seeds, at Rica we have created a reality

capable of making the best use of the resources around us to create

products that add the strength of innovation to the simplicity of the earth,

enhancing each ingredient and its properties.

SUSTAINABILITY

Belpasso Prickly Pear

Prickly pear seed oil has nourishing, regenerating, antioxidant, soothing, and anti-inflammatory properties. In our products, it is used to provide maximum detangling for hair, as well as shine, hydration, and manageability

Opuntia Oil Treatment Opuntia Oil Treatment Discover the product

Etna Volcanic Water

The minerals contained within it purify, nourish, and revitalize both the skin and hair. In addition to using this precious water in all our haircare formulations, we have created the Volcanic Elixir line. A line of professional treatments that combats the signs of aging, eliminates impurities and toxins, and leaves hair healthier, with a mirror-like shine and a more vibrant color.

Natural Detox Natural Detox Discover the line

Pistachio

We use its oil with gentle methods, to preserve every property. In Naturica’s Repairing Deep line, pistachio works together with other nourishing active ingredients to repair the hair fiber from the inside, restoring strength, softness, silkiness, and vitality.

Maschera trattamento intensivo riparatore Maschera trattamento intensivo riparatore Discover the product

SUSTAINABILITY

From Nature, with commitment and innovation

Since the processing of seeds, at Rica we have created a reality

capable of making the best use of the resources around us to create

products that add the strength of innovation to the simplicity of the earth,

enhancing each ingredient and its properties.

Belpasso Prickly Pear

Prickly pear seed oil has nourishing, regenerating, antioxidant, soothing, and anti-inflammatory properties. In our products, it is used to provide maximum detangling for hair, as well as shine, hydration, and manageability

Etna Volcanic Water

The minerals contained within it purify, nourish, and revitalize both the skin and hair. In addition to using this precious water in all our haircare formulations, we have created the Volcanic Elixir line. A line of professional treatments that combats the signs of aging, eliminates impurities and toxins, and leaves hair healthier, with a mirror-like shine and a more vibrant color.

Pistachio

We use its oil with gentle methods, to preserve every property. In Naturica’s Repairing Deep line, pistachio works together with other nourishing active ingredients to repair the hair fiber from the inside, restoring strength, softness, silkiness, and vitality.

Our pillars

Planet

Production, quality control, and distribution processes take place in-house at Rica facilities, reducing environmental impact. This results in fewer work phases, a reduction in CO2 emissions, and a focused use of resources, thereby limiting pollution.

People

We work to positively influence the lives of our employees and our customers in all the countries where we market our products. The people at Rica strive to embody that passion in everything they do.

Product

Rica is committed to using and preserving natural resources, producing with high quality standards. This involves daily monitoring of raw materials selected exclusively from natural or organic products. Furthermore, Rica seeks natural ingredients with exceptional properties to use in its products.

INGREDIENTS AND FORMULAS

Learn more about our product ingredients and formulations

UNLEASH YOUR BEAUTY

Mindful formulas for a lasting impression