Awaken the strength of your hair
Stimulate your scalp and prevent seasonal hair loss with a simple daily gesture.
PRODUCTS OF THE MONTH
YOUR BEAUTY RITUAL
Treat yourself to a moment of pure relaxation. Discover the ideal formulas to transform your hair routine into a sensory experience that regenerates both your mind and your hair.
MINI SIZES AND GIFT IDEAS
Why choose Rica products
Trust Philosophy
Safe, transparent formulations that are respectful of people and the environment.
VeganOK, Cruelty-Free
and Halal certifications
Ethical, certified products that respect animals and people.
Natural ingredients
Made in Sicily
Natural ingredients inspired by Sicily, effective and high quality.
Recyclable packaging
Sustainable packaging designed to reduce environmental impact.
Trust Philosophy
Safe, transparent formulations that are respectful of people and the environment.
VeganOK, Cruelty-Free
and Halal certifications
Ethical, certified products that respect animals and people.
Natural ingredients
Made in Sicily
Natural ingredients inspired by Sicily, effective and high quality.
Recyclable packaging
Sustainable packaging designed to reduce environmental impact.
Sustainable effectiveness
The first 100% vegan, cruelty-free, and dermatologically tested permanent hair color
A true color experience
Intense, vibrant, and long-lasting colors for hair that shines.
Natural ingredients
Formula with 94% ingredients of natural origin and an Etna volcanic water base.
Gentle on the scalp
Also suitable for the most sensitive scalps, as it is free from: PPD, Resorcinol, COCAMIDE DEA, SLES, PEG, Propylene Glycol, and Parabens.
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