Trust Philosophy
Safe, transparent formulations that are respectful of people and the environment.
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ProductsHair typeSalon linesAbout us
Your hair routine , tailored to you
Discover which products and treatments are best suited for your hair. Answer a few questions and receive a personalized routine, designed for your needs.
It takes less than 2 minutes.
97%
Satisfied
customers
2 min
for diagnosis and
immediate results
100%
natural
formulations
Three steps to the hair you’ve always wanted
-
STEP 1
Discover what your hair needs
Answer a few simple questions about your hair type, your needs, and your habits.
It only takes 2 minutes to get started. -
STEP 2
Get your analysis
Our algorithm matches your hair characteristics with the most effective Rica formulas for your specific needs.
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STEP 3
Transform your routine
Receive a complete, personalized routine. Products designed to work together and provide visible results from the very first application.
THE RICA DIAGNOSIS
Change your hair's life with the right diagnosis
Instant analysis of your hair type and its needs
Personalized routine with products selected for their synergistic combination
Advice on frequency of use, application, and weekly rituals
100% natural ingredients, free from silicones, sulfates, and parabens
Suggestions for salon treatments to try
Why choose Rica products
VeganOK, Cruelty-Free and Halal
certifications
Ethical, certified products that respect animals and people.
Natural ingredients
Made in Sicily
Natural ingredients inspired by Sicily, effective and high quality.
Recyclable packaging
Sustainable packaging designed to reduce environmental impact.
Trust Philosophy
Safe, transparent formulations that are respectful of people and the environment.
VeganOK, Cruelty-Free and Halal
certifications
Ethical, certified products that respect animals and people.
Natural ingredients
Made in Sicily
Natural ingredients inspired by Sicily, effective and high quality.
Recyclable packaging
Sustainable packaging designed to reduce environmental impact.
