Trust Philosophy
Safe, transparent formulations that are respectful of people and the environment.
Acid pH demi-permanent color, ammonia-free, with prickly pear extract and Aloe Vera for superior hydration and greater protection for the scalp and hair.
Acidic pH for a color service that respects the physiology of the hair.
Ammonia-free for a less aggressive color service.
Long-lasting dyes for rich, vibrant colors for over 8 weeks.
Extremely pure dyes to reduce color shifting over time.
Demi-permanent tone-on-tone coloring. Contains high-purity oxidation pigments and small amounts of certified quality direct pigments, which allows for a range of absolutely faithful shades without the risk of unwanted color shifts.
Colordem possesses high cosmetic properties thanks to the extraordinary combination of nourishing raw materials for the hair fiber. As a result, hair is left soft, shiny, hydrated, and strengthened.
Demi-permanent tone-on-tone coloring. Contains high-purity oxidation pigments and small amounts of certified quality direct pigments, which allows for a range of absolutely faithful shades without the risk of unwanted color shifts.
Colordem possesses high cosmetic properties thanks to the extraordinary combination of nourishing raw materials for the hair fiber. As a result, hair is left soft, shiny, hydrated, and strengthened.
Activator 1 – Tone on tone is an oxidizing cream specifically formulated to be mixed with Colordem shades in a 1:1 ratio.
Mixed together with Colordem shades, it creates an acidic pH environment suitable for toning, revitalizing, and enhancing color, without any lightening, while respecting the hair's natural physiology.
Activator 1 – Tone on tone is an oxidizing cream specifically formulated to be mixed with Colordem shades in a 1:1 ratio.
Mixed together with Colordem shades, it creates an acidic pH environment suitable for toning, revitalizing, and enhancing color, without any lightening, while respecting the hair's natural physiology.
Activator 2 – Oxidizing cream specifically formulated to be mixed with Colordem shades in a 1:1 ratio.
When mixed with Colordem shades, it creates an acidic pH environment suitable for toning, reviving, and enhancing color, providing 1-2 levels of lift while simultaneously respecting the hair’s natural physiology.
Activator 2 – Oxidizing cream specifically formulated to be mixed with Colordem shades in a 1:1 ratio.
When mixed with Colordem shades, it creates an acidic pH environment suitable for toning, reviving, and enhancing color, providing 1-2 levels of lift while simultaneously respecting the hair’s natural physiology.
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Compare up to 3 products
Compare up to 3 products
Compare products and find the best solution for your hair needs.
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Trust Philosophy
Safe, transparent formulations that are respectful of people and the environment.
VeganOK, Cruelty-Free
and Halal certifications
Ethical, certified products that respect animals and people.
Natural ingredients
Made in Sicily
Natural ingredients inspired by Sicily, effective and high quality.
Recyclable packaging
Sustainable packaging designed to reduce environmental impact.
Trust Philosophy
Safe, transparent formulations that are respectful of people and the environment.
VeganOK, Cruelty-Free
and Halal certifications
Ethical, certified products that respect animals and people.
Natural ingredients
Made in Sicily
Natural ingredients inspired by Sicily, effective and high quality.
Recyclable packaging
Sustainable packaging designed to reduce environmental impact.
Professional color systems for intense, long-lasting, and personalized results.
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