The color of 2023 has just been revealed: we’re talking about Viva MagentaPANTONE.

A shade of carmine red with violet tones inspired by nature nuances and which is particularly bold, powerful and intense.
A vivid and vigorous nuance. “An unconventional shade for an unconventional time”, as it was defined. “Viva Magenta is bold and fearless, a vibrant and exuberant color.”

A nuanced crimson red shade that features a balance of warm and cool.

We can consider Viva Magenta as a hybrid color. Halfway between hot and cold, between usual and unusual, between physical and virtual.

From a technical point of view, the tone is a nuanced, multidimensional crimson red tone in perfect balance between warm and cold.

This perfect balance makes it a color that is easily adaptable to different complexions, and gives brightness and a contouring effect.

What is the meaning behind this nuance?

It’s a bold color, full of spirit and inclusive for all.

What distinguishes the color of the year 2023 is Viva Magenta’s ability to respond to a collective need for strength. A way to be disruptive towards the challenging present we are living.

It wants to encourage anyone who wears it or chooses it not to be afraid to dare, to experiment and express themselves in a rebellious way.

How to get the Viva Magenta color?

Firstly you need to lighten your hair and then apply Cromearth’s Pink Earth Mask, possibly to be mixed together with the Red Lava Mask and the Neutral mask to obtain the more or less desired tone.
The result will be hair with trendy color as well as being nourished, shiny and repaired.

Ask your nearest RICA salon for advice.

Are you ready to dare too with an unconventional look?