Rica in collaboration with Gama Professional for the launch of the new IQ Perfetto Hairdryer exclusively for our professional customers.
IQ Perfetto is the lightest and most performing hairdryer in the world. It weighs only 294 grams, it is ergonomic and compact because it is designed to prevent muscle problems in arms and shoulders typical for hairdressers.

Equipped with Oxy Active technology, it acts as a powerful antibacterial, sealing the hair cuticles for long-lasting color.

Its action gives the hair well-being, shine and long-lasting color as well as reducing drying times.

Are you curious to try it?