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Who We Are
Rica is passion
“Rica is Passion…for our products, our work, and our natural ingredients. We put this passion in everything we do because we keep doing things with our hands and our soul”.
Mario Puglisi Rica CEO
Our story
1994: Mario Puglisi starts Rica. A small artisan company for the production, on a small scale, of hair removal waxes.
2000: the company acquires an increasingly international dimension and begins working on the trichological segment.
2003: Colorica is born. Rica’s first permanent hair color dedicated to the professional market.
2007: the Rica building was created. A single structure with offices, warehouse, laboratories and production department.
2014: the path towards sustainability begins with the “Responsible Beauty” philosophy.
2014: the haircare segment is born with the launch of Naturica line for salon channel.
2015: the two iconic ingredients of Rica formulations are selected: Opuntia oil and volcanic water from Mt. Etna.
2017: Rica Academy is inaugurated. A professional academy for hairdressers.
2019: launch of the first permanent hair color 100% Vegan: Chromoplus Colorica.
2020: increases the percentage of Recycled PCR by 35% in Naturica bottles.
2020: Rica is at the forefront of the fight against Covid-19 with the production of sanitizing gel.
2020: Rica receives ISO 9001 and GMP company certifications.
What does Rica mean?
Rica is the acronym of:
be Responsible
Every day, we take care of people, products and the planet. We manage our business responsibly, trying to improve the lives of people who every day choose our products, around the world.
get Inspired
We believe that Beauty is not just about how something or someone looks from the outside. Beauty exists at every level and in every shape. The beauty of nature, plants, sources of ingredients; a starting point and value to guarantee.
share the Culture
We believe that beauty is a good to be shared. Hence we strive for inspiring and training our customers in order to integrate the responsible beauty and well-being in their different cultures.
make it Amazing
Spread the word: we believe in the strength of a cross-cultural message based on customer needs.basato sulle esigenze del cliente.
Certifications
Rica is now proud to be a certified company able to offer high quality standards to its customers.
In 2020, we obtained the ISO 9001 Certification for the quality certification of all company operational processes; and GMP certification for quality certification in the production of cosmetic products.
