About Us

Rica Story

1994
Rica is born
Mario Puglisi starts Rica. A small-scale craft workshop for the production of hair removal waxes.
1994
2000
Increasingly international
The company acquired an increasingly international dimension and started working on the Tricological segment.
2000
2003
Colorica is born
Colorica is born. Rica's first permanent colouring dedicated to the professional market.
2003
2007
The Rica Building
The Rica Building is created. A single structure with offices, warehouse, workshops and production department.
2007
2014
Responsible Beauty
Start the journey towards sustainability with the 'Responsible Beauty' philosophy.
2014
2014
Naturica is born
The haircare segment is born with the launch of the Naturica line for the salon channel.
2014
2015
New Formulations
The two iconic ingredients of Rica's formulations are selected: Opuntia oil and volcanic Etna water.
2015
2017
Rica Academy is born
The Rica Academy is inaugurated. A professional academy for hairdressers.
2017
2019
100% Vegan
Launch of the first 100% Vegan permanent colour: Chromoplus Colorica.
2019
2020
Even more recycling
Increase the percentage of recycled PCR by 35% in Naturica bottles.
2020
2020
Versus Covid-19
Rica is at the forefront of the fight against Covid-19 with the production of sanitising gel.
2020
2020
New Certifications
Rica receives ISO 9001 and GMP company certifications.
2020

What does Rica mean?

be Responsible

Every day we take care of people, products and the planet. We run our business responsibly, seeking to improve the lives of people around the world who choose our products every day.

get Inspired

We believe that beauty is not only about the way something or someone looks from the outside. Beauty exists at every level and in every form. The beauty of nature, of plants; a starting point and a value to be ensured.

share the Culture

Beauty is a commodity to be shared. Therefore, we strive to inspire and educate our customers in order to integrate responsible beauty and well-being into their different cultures.

make it Amazing

Spread the word: we believe in the power of an intercultural message based on customer needs.

Our History

Rica is born
Mario Puglisi starts Rica. A small-scale craft workshop for the production of hair removal waxes.
2000
Colorica is born
Colorica is born. Rica's first permanent colouring dedicated to the professional market.
2007
Responsible Beauty
Start the journey towards sustainability with the 'Responsible Beauty' philosophy.
2014
New Formulations
The two iconic ingredients of Rica's formulations are selected: Opuntia oil and volcanic Etna water.
2017
Chromoplus Colorica
Launch of the first 100% Vegan permanent colour: Chromoplus Colorica.
2020
Against Covid-19
Rica is at the forefront of the fight against Covid-19 with the production of sanitising gel.
2020
More Ecological
Use of 95% PCR Aluminium
2022
Halal
Naturica and Opuntia Oil range products get the Halal Certification
2024
1993
Ever more international
The company acquired an increasingly international dimension and started working on the Tricological segment.
2003
Rica Building is created
The Rica building is created. A single structure with offices, warehouse, workshops and production department.
2013
Haircare is born
The haircare segment is born with the launch of the Naturica line for the salon channel.
2015
Rica Academy is born
The Rica Academy is inaugurated. A professional academy for hairdressers.
2019
More ecological
Increase the percentage of recycled PCR by 35% in Naturica bottles.
2020
New Certification
Rica receives ISO 9001 and GMP company certifications.
2022
Vegan OK
Rica extend the VeganOk certification to most of his products.
2023
Energy Self-Sufficient
We installed solar electrical panels for about 3000 smq for a yearly production of 600.000 kW/h with an equivalent saving of around 300 tons of CO2 per year.

Our mission

Rica’s commitment, today more than ever, is to spread the concept of Responsible Beauty, a mission that has become a true philosophy for us. In this way we make every production phase sustainable, implementing a careful and daily check on raw materials, selected exclusively from natural and organic products. We are also committed to being totally cruelty-free, eliminating any tests on animals at every stage of production.
Responsible Beauty for Rica is a principle based on respect for the surrounding area and its resources, to create professional products that enhance beauty.
Our aim is to harness the cosmetic power of the ingredients that nature offers to create transparent formulas that are not harmful to the customer or the environment.

Repairing Deep

PLANET

Production, quality control and distribution processes take place in-house at Rica's facilities, reducing environmental impact. This translates into fewer work steps, reduced CO2 emissions and concentrated use of resources, limiting pollution.

PEOPLE

We work to positively influence the lives of our employees and customers in all those countries where we market our products. The people at Rica strive to embody that passion in everything they do.

PRODUCT

Rica is committed to using and preserving natural resources, producing with high quality standards. This involves a daily check on raw materials selected exclusively from natural or organic products. Furthermore, Rica looks for natural ingredients with exceptional properties to use in its products.

Certifications

Today, Rica is proud to be a certified company able to offer high quality standards to its customers.

In 2020, we obtained ISO 9001 Certification for quality attestation of all company operational processes; and GMP certification for quality attestation in the production of cosmetic products.

Our choice, our best commitment

The Trust philosophy

The Trust project stems from Laboratorio Rica's commitment to creating transparent formulas that are not harmful to the customer or the environment.
We have lightened our formulas of all unnecessary ingredients, favouring only active ingredients with high cosmetic power, of natural origin and from a km0 controlled supply chain. Rica products are formulations that the customer can trust. We pay the utmost attention to the origin of the selected ingredients and their quality and purity. We carry out strict tests in collaboration with the University of Ferrara to guarantee efficacy and safety. We highlight only what is really contained in our products and we indicate with transparency and trust, which ingredients you will not find inside.

Natural Ingredients

We favour as much as possible the use of ingredients of natural and vegetable origin from Sicily.
Since the processing of the seeds, in Rica we have created a reality capable of making the best use of the resources around us to create products that add the power of innovation to the simplicity of the earth, enhancing each ingredient and its properties. The power and preciousness of prickly pear and pistachio oils. The overwhelming power of volcanic water from Etna. The solid efficacy of organic chestnut. The delicacy of sage and rosemary. The typical notes of orange and mint.

Recyclable Packaging

We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability.
Rica ensures a limited environmental impact through reduced processing steps, reduced carbon dioxide emissions and limited use of resources, all of which significantly reduces the amount of pollution. Shortening distances, processes and production steps helps the environment, and provides our customers with superior quality control. For this reason, we have minimised the weight of plastic bottles by maximising the use of post-consumer recycled materials, using materials that can be and are recyclable. All our bottles are therefore made of recycled PCR.

No tHANKS

We have lightened our products of all those unnecessary ingredients by creating transparent formulas that are not harmful to you or the environment.

We only highlight what’s really in our products by telling you, transparently and confidently, which ingredients you won’t find inside.

NO Parabens
NO Sulfates: SLS & SLES
NO Phthalates
NO Mineral Oil
NO Formaldehydes
NO Formaldehyde-releasing agents
NO Oxybenzone
NO Coal Tar
NO Hydroquinone
NO Triclosan

NO Triclocarban
NO Ethyl acrylate
NO Ethyl methacrylate
NO Methyl methacrylate
NO Butyl methacrylate
NO Hydroxypropyl methacrylate
NO Tetrahydrofurfuryl methacrylate
NO Trimethylolpropane trimethacrylate
NO Aluminum Salts
NO Animal Oils/Musks/Fats