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Who We Are
Rica is passion
“Rica is Passion…for our products, our work, and our natural ingredients. We put this passion in everything we do because we keep doing things with our hands and our soul”.
Mario Puglisi Rica CEO
Our story
1994: Mario Puglisi starts Rica. A small artisan company for the production, on a small scale, of hair removal waxes.
2000: the company acquires an increasingly international dimension and begins working on the trichological segment.
2003: Colorica is born. Rica’s first permanent hair color dedicated to the professional market.
2007: the Rica building was created. A single structure with offices, warehouse, laboratories and production department.
2014: the path towards sustainability begins with the “Responsible Beauty” philosophy.
2014: the haircare segment is born with the launch of Naturica line for salon channel.
2015: the two iconic ingredients of Rica formulations are selected: Opuntia oil and volcanic water from Mt. Etna.
2017: Rica Academy is inaugurated. A professional academy for hairdressers.
2019: launch of the first permanent hair color 100% Vegan: Chromoplus Colorica.
2020: increases the percentage of Recycled PCR by 35% in Naturica bottles.
2020: Rica is at the forefront of the fight against Covid-19 with the production of sanitizing gel.
2020: Rica receives ISO 9001 and GMP company certifications.
Our story
1994: Mario Puglisi starts Rica. A small artisan company for the production, on a small scale, of hair removal waxes.
2000: the company acquires an increasingly international dimension and begins working on the trichological segment.
2003: Colorica is born. Rica’s first permanent hair color dedicated to the professional market.
2007: the Rica building was created. A single structure with offices, warehouse, laboratories and production department.
2014: the path towards sustainability begins with the “Responsible Beauty” philosophy.
2014: the haircare segment is born with the launch of Naturica line for salon channel.
2015: the two iconic ingredients of Rica formulations are selected: Opuntia oil and volcanic water from Mt. Etna.
2017: Rica Academy is inaugurated. A professional academy for hairdressers.
2019: launch of the first permanent hair color 100% Vegan: Chromoplus Colorica.
2020: increases the percentage of Recycled PCR by 35% in Naturica bottles.
2020: Rica is at the forefront of the fight against Covid-19 with the production of sanitizing gel.
2020: Rica receives ISO 9001 and GMP company certifications.
be Responsible
get Inspired
share the Culture
make it Amazing
be Responsible
get Inspired
share the Culture
make it Amazing
What does Rica mean?
Rica is the acronym of:
be Responsible
Every day, we take care of people, products and the planet. We manage our business responsibly, trying to improve the lives of people who every day choose our products, around the world.
get Inspired
We believe that Beauty is not just about how something or someone looks from the outside. Beauty exists at every level and in every shape. The beauty of nature, plants, sources of ingredients; a starting point and value to guarantee.
share the Culture
We believe that beauty is a good to be shared. Hence we strive for inspiring and training our customers in order to integrate the responsible beauty and well-being in their different cultures.
make it Amazing
Spread the word: we believe in the strength of a cross-cultural message based on customer needs.basato sulle esigenze del cliente.
What does Rica mean?
Rica is the acronym of:
be Responsible
Every day, we take care of people, products and the planet. We manage our business responsibly, trying to improve the lives of people who every day choose our products, around the world.
get Inspired
We believe that Beauty is not just about how something or someone looks from the outside. Beauty exists at every level and in every shape. The beauty of nature, plants, sources of ingredients; a starting point and value to guarantee.
share the Culture
We believe that beauty is a good to be shared. Hence we strive for inspiring and training our customers in order to integrate the responsible beauty and well-being in their different cultures.
make it Amazing
Spread the word: we believe in the strength of a cross-cultural message based on customer needs.basato sulle esigenze del cliente.
Certifications
Rica is now proud to be a certified company able to offer high quality standards to its customers.
In 2020, we obtained the ISO 9001 Certification for the quality certification of all company operational processes; and GMP certification for quality certification in the production of cosmetic products.
Certifications
Rica is now proud to be a certified company able to offer high quality standards to its customers.
In 2020, we obtained the ISO 9001 Certification for the quality certification of all company operational processes; and GMP certification for quality certification in the production of cosmetic products.
LA NOSTRA MISSION
Rica is Responsible Beauty
Rica’s commitment, today more than ever, is to spread the concept of Responsible Beauty, a mission that has become a real philosophy for us. In this way, we make each production phase sustainable, by carrying out a careful and daily check on the raw materials, selected exclusively from natural and organic products.
We are also committed to being totally cruelty-free, eliminating any animal testing at every stage of production.
Responsible Beauty for Rica is to spread the concept of a Responsible Beauty. A principle based on the respect for the surrounding territory and its resources, to create professional products that enhance beauty.
Rica’s goal is to use the cosmetic power of the ingredients that nature provides to create transparent formulas that are not harmful to the customer and the environment.
Responsible Beauty for Rica is to spread the concept of a Responsible Beauty. A principle based on the respect for the surrounding territory and its resources, to create professional products that enhance beauty.
Rica’s goal is to use the cosmetic power of the ingredients that nature provides to create transparent formulas that are not harmful to the customer and the environment.
People
Product
Planet
Three founding pillars:
PEOPLE
We work trying to influence positively the lives of our employees and our customers in every country in which we have a business presence.
Rica’s people strive to embody that passion in all that they do.
PRODUCT
Rica’s commitment to utilize and preserve our natural resources, together with the mission to produce through high-quality standards, require daily careful control on raw materials used, exclusively selected from natural or organic products with the added objective of identifying natural ingredients with outstanding properties to use in our products.
PLANET
All production processes, quality control and distribution come from Rica facilities, eliminating the need for a supply chain. This ensures a limited environmental impact thanks to fewer working stages, reduced emission of carbon dioxide and limited and concentrated use of resources: all this substantially reduces the amount of pollution.
Shortened distances, processes and stages of production help the environment and guarantee our customers superior quality control.
Three founding pillars:
PEOPLE
We work trying to influence positively the lives of our employees and our customers in every country in which we have a business presence.
Rica’s people strive to embody that passion in all that they do.
PRODUCT
Rica’s commitment to utilize and preserve our natural resources, together with the mission to produce through high-quality standards, require daily careful control on raw materials used, exclusively selected from natural or organic products with the added objective of identifying natural ingredients with outstanding properties to use in our products.
PLANET
All production processes, quality control and distribution come from Rica facilities, eliminating the need for a supply chain. This ensures a limited environmental impact thanks to fewer working stages, reduced emission of carbon dioxide and limited and concentrated use of resources: all this substantially reduces the amount of pollution.
Shortened distances, processes and stages of production help the environment and guarantee our customers superior quality control.
SICILIAN NATURAL INGREDIENTS
TRUST PHILOSOPHY
The Trust project was born from the Rica Laboratory’s commitment to create transparent formulas that are not harmful to customers and the environment.
We have lightened our formulas of all those unnecessary ingredients, favoring only active ingredients with high cosmetic power, of natural origin and from a controlled km0 supply chain.
Rica products are formulas that the customer can trust in.
We pay the utmost attention to the origin of the selected ingredients and their quality and purity. We carry out rigid tests conducted in collaboration with Ferrara University to ensure efficacy and safety.
We highlight only what is really contained in our products and we show you with transparency and confidence which ingredients you will not find inside.
TRUST PHILOSOPHY
The Trust project was born from the Rica Laboratory’s commitment to create transparent formulas that are not harmful to customers and the environment.
We have lightened our formulas of all those unnecessary ingredients, favoring only active ingredients with high cosmetic power, of natural origin and from a controlled km0 supply chain.
Rica products are formulas that the customer can trust in.
We pay the utmost attention to the origin of the selected ingredients and their quality and purity. We carry out rigid tests conducted in collaboration with Ferrara University to ensure efficacy and safety.
We highlight only what is really contained in our products and we show you with transparency and confidence which ingredients you will not find inside.
ALL THE POWER OF SICILY AND ITS INGREDIENTS.
We favor as much as possible the use of natural and vegetable origin ingredients at Km0 from Sicily.
Since the processing of the seeds, in Rica we have created a reality capable of making the best use of the resources around us to create products that add the strength of innovation to the simplicity of the earth, enhancing each ingredient and its properties.
The power and preciousness of prickly pear and pistachio oils.
The bursting force of the volcanic water coming from Mt. Etna.
The solid effectiveness of the organic chestnut.
The delicacy of sage and rosemary.
The typical notes of orange and mint.
ALL THE POWER OF SICILY AND ITS INGREDIENTS.
We favor as much as possible the use of natural and vegetable origin ingredients at Km0 from Sicily.
Since the processing of the seeds, in Rica we have created a reality capable of making the best use of the resources around us to create products that add the strength of innovation to the simplicity of the earth, enhancing each ingredient and its properties.
The power and preciousness of prickly pear and pistachio oils.
The bursting force of the volcanic water coming from Mt. Etna.
The solid effectiveness of the organic chestnut.
The delicacy of sage and rosemary.
The typical notes of orange and mint.
Our products are free of:
- Parabens
- Sulfates: SLS & SLES
- Phthalates
- Mineral Oil
- Formaldehydes
- Formaldehyde-releasing agents
- Oxybenzone
- Coal Tar
- Hydroquinone
We prefer natural ingredients such as:
- Volcanic water
- Opuntia Oil
- Red Sicilian Orange
- Caper
- Wheat protein
- Grape Extract
- Rosemary
- Pistachio Oil
- Sage
The transparency and security you were looking for are now possible. Do you agree to trust us?
PACKAGING RICICLABILE
Save plastic. Save plantet
We believe that there is no responsible alternative to doing business except through the pursuit of environmental sustainability and this value guides us in every decision we make.
Rica ensures a limited environmental impact thanks to the reduction of the processing phases, reduced carbon dioxide emission and the limited use of resources: all these significantly reduce the amount of pollution.
Shortening distances, processes and production phases help the environment, and guarantee our customers superior quality control.
For this reason, we have minimized the weight of plastic bottles by maximizing the use of recycled post-consumer materials, using materials that can be and are recyclable. All our bottles are therefore made of recycled PCR.