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TODAY IS A BRAND NEWDAY. AND IT’S YOURS! BLEACH AND SHINE.
Newday is the new bleaching system developed by Rica and created to enhance the ability and creativity of every hair colorist all over the world.
We all know that bleaching is an invasive treatment for hair, especially when it is done with inappropriate products or following incorrect methods. This is the reason why Newday bleaching products are formulated with specifically selected ingredients, in order to satisfy all the hair needs while bleaching.
Thanks to the well-established experience in hair color field, Rica proposes Gorepair System, a new hair restructuring technology to be used in association with Newday during the bleaching system.
Download the Newday pdf and discover all the benefits!
Newday Bleaching Powder
This is a dustfree bleaching powder containing low quantity of ammonia.
It works fast and bleaches up to 9+ tones.
It is appropriate for all bleaching techniques (balayage, foils, etc.) and it is the ideal product to achieve very cold and very light blonde shades.
Newday Bleaching Cream
This is a dustfree bleaching cream containing low quantity of ammonia and assuring a reduced risk of adverse scalp reactions.
It ensures nourishment and high protection to the hair and bleaches up to 8 tones.
It is appropriate for all bleaching techniques (balayage, foils, etc.).
Newday BBK Perfect Oil
This is a bleaching oil-gel, without ammonia, containing gentle lightening agents which, thanks to its auto-blocking action, lifts natural hair gradually up to 3 tones.
It is ideal to use on roots and for light and natural highlights.
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