Rica has been fighting for a “responsible beauty” for 25 years, making it its point of reference. Responsible Beauty in all its aspects, from attention to nature and the environment to respect for men and animals.
To respond to an increased and constantly growing demand, from Rica R&D Laboratories was born Chromoplus Colorica, the first permanent hair coloring 100% vegan, cruelty-free, and dermatologically tested for intense, brilliant and long-lasting colors.
Not just a simple coloring service, but a real color experience 100% vegan, up to 94% naturally derived ingredients, to pay homage to the riches of our land.