EDUCATION

Education understood as highly qualified professional training courses held by our team of experts.

INSPIRATION

Inspiration because our team will inspire you with creative, cutting-edge techniques to transform your hair into expressions of style.

METHOD

Method, a unique, precise and easy to assimilate method that combines technical knowledge with creativity.

ACADEMY

Education, inspiration, method.

An artist must truly know and understand the medium he works with, what he has to shape with his creativity. From this idea Rica Academy was born. A professional academy that acts as the collector of the Rica Education Program. A physical place located within the company but also a travelling academy that moves around the territory according to the needs of individual customers.

An academy that aims at continuous research and updating, it represents a measure to which our interlocutors can aspire in order to become points of reference for style so as to offer their clients exclusive skills and proposals.

The Rica Academy training package includes technical, stylistic and fashion courses, as well as cutting and colouring, styling and haircare. Training courses realised with a unique and exclusive method that combines specific technical knowledge with creative and stylistic research associated with the passion that has always been the fil rouge of the Rica world.

Artistic Team

Programme managed by the Rica artistic team led by Antonio Musumeci and Semmy Mele.

After studying Economics and Communication at the University of Bari, Apulia, he embarked on a career as a hairdresser and attended one of the best academies in southern Italy, the Nouvelle Estetique Academie. At the end of the course, he decided to move to Milan, where he started working at Aldo Coppola’s company. She took part in photo shoots and fashion shows (Byblos, Frankie Morello, etc.). Here she met Antonio Musumeci and became his assistant for different projects. After his experience in the fashion world, Semmy joined Rica as a techical advisor specialist in the artistic team.

Semmy Mele Technical Advisor

Antonio Musumeci Artistic Director

Born in Sicily, after taking his art diploma, he came to Milan and joined Aldo Coppola’s team. He worked as a freelance stylist for the Coppola agency for almost 30 years. He collaborated with many world-famous stylists and photographers on advertising campaigns, fashion shows, photo shoots, fashion magazines such as Vogue, Harper’s Bazar, Vanity Fair, Marie Claire and film productions in the most important fashion capitals. After his international experience, in 2012 he decided to return to Sicily where he opened his own salon. In 2013, he began working with Rica as Artistic Director.

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ACADEMY

Product performance is often compromised by incorrect use, which is why Rica has invested in the Academy and an extensive training programme.