How to prevent spring hair loss!

Spring has already arrived, the days are getting longer, the temperatures are rising and our hair instead? Here are 3 effects of this season on hair, the last is the most noticeable. ? They renew naturally, with the arrival of warmer temperatures and brighter days.? They are heavy and dull...

Cosmoprof Bologna is back

After two years of pause caused by the pandemic, Cosmoprof Bologna is finally back, the world's leading trade fair for the entire Beauty industry. For over 50 years, Cosmoprof Bologna has been the reference event for companies and professionals from all sectors of the cosmetics industry. Rica will be present...

Antonio Musumeci’s ?Revivre? looks for Rica’s new 2021 hair collection

Rica, also this year relies on Antonio Musumeci, Rica Artistic Director for the launch of its new hair collection 2021, focusing on renaissance. ?Every year Rica involveshaircare professionals and technicians in a global event for the new collection?s launch. Due to the limitations imposed by the pandemic, we have decided...

Rica launches IQ Perfetto

Rica in collaboration with Gama Professional for the launch of the new IQ Perfetto Hairdryer exclusively for our professional customers.IQ Perfetto is the lightest and most performing hairdryer in the world. It weighs only 294 grams, it is ergonomic and compact because it is designed to prevent muscle problems in...