Our Artistic Director, Antonio Musumeci, knows well the hair needs during summer. We reveal you his summer tips designed to protect your customers' hair during the hottest days. 1. Wet effect. The perfect summer look according to Antonio Musumeci is the slickback. To realize it you just need a comb...
Rica Academy becomes digital
Rica Academy is becoming increasingly digital thanks to the launch of the new digital masterclasses.Online courses, available starting from September 2020, specific to train, update and motivate customers on Rica products.The September courses will be theoretical and free, on product characteristics and usage. Starting from mid-October, technical courses on services,...
Semmy Mele’s summer tips
Our Technical Advisor, Semmy Mele, knows well the hair needs during summer. We reveal you his summer tips designed to protect your customers' hair during the hottest days. 1. Protect your hair from UV rays. Sun, wind and sea salt are enemies for our hair unless you use Naturica Sun...