Rica, also this year relies on Antonio Musumeci, Rica Artistic Director for the launch of its new hair collection 2021, focusing on renaissance. “Every year Rica involveshaircare professionals and technicians in a global event for the new collection’s launch. Due to the limitations imposed by the pandemic, we have decided...
Rica anche quest’anno si affida ad Antonio Musumeci, Rica Artistic Director per il lancio della sua nuova collezione capelli 2021 puntando tutto sulla rinascita. “Ogni anno Rica coinvolge professionisti e tecnici haircare in un evento globale per il lancio delle nuove collezioni. A causa delle limitazioni imposte dalla pandemia, abbiamo deciso...
Our Artistic Director, Antonio Musumeci, knows well the hair needs during summer. We reveal you his summer tips designed to protect your customers' hair during the hottest days. 1. Wet effect. The perfect summer look according to Antonio Musumeci is the slickback. To realize it you just need a comb...
Naturica Moisturizing Defense Shampoo has won the L'Officiel Beauty Awards in China, as the best 2020 shampoo.The award won is the third recognition in Asia in recent years, after the Energizing Miracle treatment and the anti-hair loss lotion Natura'rt Fortifying Shock Treatment. A sign that Rica's road so far is...
As an ambassador of Responsible Beauty, Rica launches Rica Responsible for Women, on March 8th 2019. A promotional campaign to support PINK IS GOOD, the project of Fondazione Umberto Veronesi for scientific research against breast cancer. 3 limited edition pochette with Naturica Moisturizing Defense, Naturica Volumizing Experience, or Opuntia Oil line. For...
Rica in collaboration with Gama Professional for the launch of the new IQ Perfetto Hairdryer exclusively for our professional customers.IQ Perfetto is the lightest and most performing hairdryer in the world. It weighs only 294 grams, it is ergonomic and compact because it is designed to prevent muscle problems in...
In 2019 Colordem won the special Hair Product Award as the best shining and long-lasting color.Colordem is the new demi-permanent color technology with an acid PH and no ammonia, enriched with Prickly Pear and Aloe Vera extracts for superior hydration and protection for hair and skin. A unique coloring experience...
Live Responsibly with Rica. Since today, we have increased the percentage of post-consumer recycled content in all our Naturica bottles. Save plastic. Save planet!
Since the beginning of the Covid-19 emergency in Italy, Rica has been at the forefront of supporting and protecting all its customers and employees, with the production of the Hand Sanitizing Gel.With 80% alcohol, it is the concrete ally to face the salon reopening in total safety, guaranteeing everyone's health.Protect...
Rica Academy is becoming increasingly digital thanks to the launch of the new digital masterclasses.Online courses, available starting from September 2020, specific to train, update and motivate customers on Rica products.The September courses will be theoretical and free, on product characteristics and usage. Starting from mid-October, technical courses on services,...
Our Technical Advisor, Semmy Mele, knows well the hair needs during summer. We reveal you his summer tips designed to protect your customers' hair during the hottest days. 1. Protect your hair from UV rays. Sun, wind and sea salt are enemies for our hair unless you use Naturica Sun...
Il nostro Technical Advisor, Semmy Mele, conosce bene le esigenze del capello durante l’estate. Vi svegliamo i suoi consigli dell’estate pensati per proteggere i capelli delle vostre clienti durante i giorni più caldi. 1. Proteggi i tuoi capelli dai raggi UV. Sole, vento e salsedine sono nemici dei nostri capelli...
